Department of Marketing

A Department With a Point of View and a Mission

The marketing faculty recognize that marketing has changed more in the past five years than in the previous fifty. Drivers include the explosive growth in international markets, the arrival of Big Data and data analytics and the evolution of customer expectations, especially in regard to sustainability and corporate integrity.

A high-value marketing program like that at USF has to span multiple disciplines and nurture students who have a variety of interests and skills, from communication to data analysis and from creativity and innovation to digital technology and from concerns about earning profits to doing social good.

The faculty’s ambition is to build off each student’s strengths and help everyone develop a competence best matched for their own talents and goals.

The Marketing Department and the Business Community

Through partnerships and engagement with the business community, our department stays dynamic and forward-looking.

Masters in Marketing Honorees

This award recognizes leading marketing executives and their contributions to business and marketing education.


Advisory Board

Our advisory board attracts and engages marketing professionals and educators from around the country.



sfBIG (San Francisco Bay Area Innovation Group) is a non-profit professional association dedicated to connecting brands, media and technology providers. It hosts and sponsors a wide range of events that serve to educate and connect the local industry, as well as to grow jobs in the Bay Area. Corporate members have lectured at USF classes, served as adjunct faculty, hired students for full-time jobs and donated funds to the University expressly restricted for the Marketing Department. Over the years, several department faculty have served on sfBIG’s Board of Governors.


How Others See the Department of Marketing

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U.S. News & World Report has ranked the Marketing Department among the Top 40 undergraduate programs in the country for the past four years (ranking #23 to #37) across all 825 AACSB accredited schools of business, a position that puts it ahead of many schools with strong reputations outside the California region.


The Department of Marketing includes 17 faculty, 12 full time and five adjuncts. Faculty hold doctoral degrees from Harvard, Northwestern, University of California, Berkeley, and other recognized leaders in marketing education and research, as well as institutions acclaimed for academic specialties (for example, performance prediction, advertising).

The diversity of interests is reflected in faculty service on the editorial boards of prominent academic journals and on the boards of directors of both closely held and publicly listed companies, and in leadership roles in professional and socially minded organizations. U.S. News & World Report recently ranked the department #22 in the nation across all 825 accredited schools with undergraduate marketing programs.

In addition to its Faculty, the USF School of Management is directly linked to the greater business community through invaluable guidance provided by prominent CEOs and executives who serve on our advisory board.

Department Chair:

Ricardo Villarreal

Full-Time Faculty

Jonathan Barsky

Associate Professor

(415) 422-6219

Associate Professor Jonathan Barsky, a teacher in the School of Management for over two decades, is the author of more than 100 articles published in…


Ph.D., Marketing, Golden Gate University, San Francisco, CA, 1991, M.S., Hotel Restaurant and Travel Administration, University of Massachusetts, Amherst, MA, 1981, B.A., Spanish, Minor in Business Administration, Bucknell University, PA, 1978

Nicholas Imparato


(415) 422-6740

Nicholas Imparato is a professor of marketing and management at the University of San Francisco and formerly a research fellow at the Hoover…

Ryan Langan

Assistant Professor

(415) 422-2501

Assistant Professor Ryan Langan’s research area lies in branding and corporate social responsibility with a focus on understanding how consumers…


PhD, Marketing, University of South Florida, MBA, Marketing, University of Portland, BS, Sports Management, University of Wisconsin at La Crosse

Bhavya Mohan

Assistant Professor

(415) 422-4182

Assistant Professor Bhavya Mohan teaches in the marketing department at the School of Management. Her research examines topics related to…


Doctor of Business Administration, Marketing, Harvard Business School, Boston, MA, 2016, Bachelors of Arts, Economics and English with Honors, Stanford University, Stanford, CA

Anthony Patino

Professor / Associate Dean of Graduate Programs

(415) 422-4152

Anthony Patino is a renowned expert in entertainment, advertising, and promotion, consumer behavior, public policy and marketing analytics. He holds…


PhD, Business Administration, Marketing, Temple University, Philadelphia, Pennsylvania, 2006, MBA, Marketing, Duke University, North Carolina, 1991, MA, Administration, Planning and Social Policy, Harvard University, Cambridge, Massachusetts, 1989, BA, Mathematics, Drew University, Madison, New Jersey, 1985

Sonja Martin Poole


(415) 422-4454

Sonja Martin Poole is a pre-eminent thinker, influencing key decision-makers in transformative marketing strategy and public policy. As Professor of…


Post-doc, Business, Marketing Emphasis, Tulane University, Freeman School of Business, New Orleans, PhD, Education Policy, Organization, Measurement and Evaluation, University of California at Berkeley, MA, Economics, California State University, East Bay, College of Business and Economics, MA, Education, University of California at Berkeley, BA, Economics, University of California at Berkeley

Sweta Thota

Associate Professor

(415) 422-6519

Sweta Chaturvedi Thota’s work is motivated by the ever-increasing complexity of, and the need to understand, consumers’ psychological and emotional…


Louisiana State University, Ph.D. in Marketing, 2004, FORE School of Management, New Delhi (India), MBA (Marketing Specialization), 1997, Dayalbagh University, Agra (India), B.S. Chemistry Hons. & Major in Zoology, 1994


Relative Thinking, Brandjacking, Banner Ads, Consumer Irritation

Ricardo Villarreal

Associate Professor

Associate Professor Ricardo Villarreal De Silva brings to USF years of experience in consumer behavior research and methodology. He was the lead…


Ph.D., Advertising, University of Texas at Austin, 2004, M.B.A., Texas A&M University at Corpus Christi, 1996, B.A., Business Administration, University of the Incarnate Word at San Antonio, 1992


Consumer Behavior, Media Behavior, Identity and Branding, Culture and Marketing, Research Methodology

Part-Time Faculty

Professor Shelley Blozis received a doctorate in quantitative psychology from the University of Minnesota. Her expertise in quantitative methods…


PhD, Psychology, University of Minnesota, MA, Psychology, California State University, Fullerton , BA, Psychology, California State University, Fullerton


Statistics, Psychometrics
Vivian Faustino specializes in international business, entrepreneurship, and international marketing. She has 20 years of banking and consulting…


Columbia University - New York, NY Doctoral Candidate, Adult Learning and Leadership, Ateneo De Manila University - Manila, Philippines Master in Business Administration (MBA)


International business, Entrepreneurship, Marketing, Banking and finance, Adult learning and leadership
Stephen Kraus is a recognized expert on consumer insights, with particular expertise in digital media, market research, social trends, affluent…


PhD, Social Psychology, Harvard University, BS, Psychology, University of Florida
Dr. Nadeem believes in an entrepreneurial mindset and preparing leaders to contribute lasting value to all types of organizations, in all sectors…


Union Institute & University, Ph.D. 2002


Marketing Intelligence, International Marketing, Principles of Marketing, Consumer Behavior
Stephan Sorger is an award-winning serial marketing executive, an adjunct faculty member of several major universities, the author of multiple…


MBA, Finance and Technology Management; USC, Los Angeles, California, MS, Electrical Engineering; USC, Los Angeles, California, MS, Aerospace Engineering; USC, Los Angeles, California, BS, Mechanical Engineering, with minor in Electrical, Cal Poly State University, San Luis Obispo, California