Primary Identity — Alternate Styles

Alternates Styles:

Full Name Logo—1-Line Horizontal with Tagline: Use the Full Name Logo 1-Line Horizontal with Tagline for applications where space parameters dictates an extreme horizontal format.

Full Name Logo—Centered with Tagline: 
The Full Name Logo Centered with Tagline is advisable for vertical or square formats.

All Full Name Logos are available as 3-color logo— USF Green, USF Yellow, and USF Gray; 2-color logo—USF Green and USF Yellow; 1-color logo—USF Green; one-color logo— black and white; negative 2-color; or negative 1-color white.

To request a logo, contact Dale Johnston, O ce of Marketing Communications, johnstond@usfca.edu

There are applications where the Full Name Logo with Tagline is not appropriate, such as the sign-off when the logo is linked with address information at the end of a printed marketing piece, building or directional signs, or where the tagline may have an unintended misreading because of its context. In these instances the Full Name Logo may be used without the tagline.

As directed in the Full Name Logo with Tagline, the Full Name Logo 2-Line Horizontal is the recommended alternate primary identification for the university logo when not using the tagline. Use this version whenever possible.

Use the Full Name Logo 1-Line Horizontal for applications where space parameters dictates an extreme horizontal format.

For vertical or square formats the Full Name Logo Centered is allowable.

All Full Name Logos are available as 3-color logo— USF Green, USF Yellow, and USF Gray; 2-color logo—USF Green and USF Yellow; 1-color logo—USF Green; one-color logo— black and white; negative 2-color; or negative 1-color white.

To request a logo, contact Dale Johnston, Office of Marketing Communications, johnstond@usfca.edu