Standards and Templates

On this page you will find information on:

  • Merchandising Standards
  • Social Media Standards
  • Email Standards
  • Web Accessibility Standards
  • Identity Standards
  • Writing for the Web
  • PowerPoint Templates
  • Electronic Letterhead Stationary

Merchandising Standards

On all university branded items, the university logo must appear in approved colors, or in black or white. THE LOGO MAY NOT APPEAR IN OTHER COLORS. The official USF colors are:

  • Green: PANTONE PMS 554
  • Gold: PANTONE PMS 1235
  • Gray: PANTONE PMS Cool Gray 9

On items where the general university is being branded, the full name logo with tagline is preferred. Please use the appropriate logo: 1-line, 2-line, or centered, depending on the proportions of the imprint space, tagline optional.

Social Media Standards

We encourage you to implement the visual identity of USF in all social media venues. You are required to include the USF logo on your social media venue if you are an officially recognized channel.

Official social media venues are supervised by University of San Francisco staff and/or faculty, and represent a school, college, center, institute, division, office, department, program, or another academic or administrative unit at USF.

To qualify as an official USF social media venue you must complete a training. This can be set up by emailing

Read more about our social media standards »

Identity Standards

For any editorial, web, or social product representative of the university, you must adhere to these graphic and style standards.

Email Standards

For email information please see our email standards guide. For questions and advice please contact

Writing for the Web

  • Be concise. Basic informational pages should be no longer than 400-500 words. Top-level pages should aim for between 200-300 words.
  • Use subheadings to guide users around the page. Subheadings allow a reader to quickly determine what information is relevant to them.
  • Use text formatting like bullets, pull quotes, and paragraph breaks to quickly convey information.
  • Follow USF's Editorial Style Guide for stylistic consistency.

Web Accessibility Standards

Web accessibility is the inclusive practice of making websites usable by people of all abilities and disabilities. USF incorporates web accessibility into its development process, and adheres to the Web Content Accessibility Guidelines (WCAG) 2.0.

View our Web Accessibility Guidelines »

Powerpoint Templates

USF Electronic Letterhead Stationery

USF's Microsoft Word letterhead template allows for customization of school, unit, and/or department. The USF stationery system provides a strong visual link to the overall identity. Therefore the university logo is the only logo allowed to appear on university letterhead, business cards or envelopes.

For pre-printed letterhead, All stationery orders must go through Purchasing and Ancillary Services. For more information or to place your order, visit Purchasing online (NOTE: You must be logged into myUSF), or contact them via or phone (x5898).