Fast Food Globalization in the Provincial Philippines

Ty Matejowsky, Associate Professor, Department of Anthropology, University of Central Florida

5:30–6:45 p.m.  |  Nov. 13
Fromm Hall, Maraschi Room

Join the Center for Asia Pacific Studies for a talk about today’s fast food industry in the Philippines by Professor Ty Matejowsky. With rich and diverse food traditions, the Philippines represents one of the few global markets where industry giant McDonald's lags behind by the competition of an indigenous chain, Jollibee. To the delight of Filipinos around the world, Jollibee continually outperforms the Golden Arches in developing both a loyal customer base and distinctive menu items.

Professor Matejowsky considers the many ways the fast food industry is reimagined by industry players and everyday Filipinos to create something that is both intimately familiar and entirely new.

This event is free and open to the public. Registration is required.

About the Speaker

Ty Matejowsky is an associate professor with the Department of Anthropology at the University of Central Florida in Orlando. In 2014, he was awarded the Association for the Study of Food and Society’s Belasco Prize for Scholarly Excellence for his publication The Incredible, Edible Balut: Ethnographic Perspectives on the Philippines’ Favorite Liminal Food.