Faculty

Marketing faculty hold doctoral degrees from Harvard, Haas (University of California), and other recognized leaders in marketing education and research, including institutions acclaimed for academic specialties (for example, performance prediction, advertising).  All have experience on the editorial review boards of prominent “A level” academic journals and academic publishers or conferences. Their service on the boards of directors of closely held/private and publicly listed firms contributes to the shape and real-world profile of the program.

The department’s faculty put teaching effectiveness among their highest priorities and have earned accolades and recognition at the School of Management and university levels, as well as from organizations outside the university.

Meet Our Faculty

DEPARTMENT CHAIR: Ricardo Villarreal | rvillarrealdesilva@usfca.edu


Professor Ricardo Villarreal De Silva brings to USF years of experience in consumer behavior research and methodology. He was the lead researcher on…