Merchandising Items

On all university branded items, the university logo must appear in approved colors: USF Green (PMS 554), USF Yellow (PMS 1235), USF Gray (PMS Cool Gray 9), black or white.

On items where the general university is being branded, the Full Name logo with tagline is preferred. It may be the 1-line, 2-line, or centered logo depending on the proportions of the imprint space.

The university logo may appear without the tagline if size of imprint space prohibits it.

On items being branded with a school, campus, or program distinction, the tagline does not need to appear.

Though it is recommended that the university symbol appear with the logo, it is permissible for the symbol to appear as a separate decorative element.

For further information about merchandising items or to place an order, please contact your Office of Marketing Communications client manager or email branding@usfca.edu. 

On all university branded items, the university logo must appear in approved colors: USF green (PMS 554), USF yellow (PMS 1235), USF gray (PMS Cool Gray 9), black or white. The logo may not appear in any other colors.

On items where the general university is being branded, the Full Name logo with tagline is preferred. It may be the 1-line, 2-line, or centered logo depending on the proportions of the imprint space.

The university logo may appear without the tagline if size of imprint space prohibits it.

On items being branded with a school, campus, or program distinction, the tagline does not need to appear.

Though it is recommended that the university symbol appear with the logo, it is permissible for the symbol to appear as a separate decorative element.

For further information about merchandising items or to place an order, please contact your Office of Marketing Communications client manager or email branding@usfca.edu.