In words, pictures, logos, and layouts, consistency elevates the university's reputation across all channels. Use these resources to stay true to USF's brand.

Content Strategy Resources

Student working on laptop.

What makes USF, USF?

Three students in discussion.

Learn to speak USF.

Students collaborating.

Social media standards and outlets.

Web & Digital Communication Resources

Student smiling.

Resources for myUSF and

Golden Gate Bridge.

Email style guide and standards.

Digital signage in dining hall.

USF's public digital displays.

Student working on tablet, smiling

Learn ad, landing, and thank you page best practices.

Photography & Graphics Resources

Students at graduation.

What to expect with OMC photography projects.

Logo information, brand standards, and templates.

How to use Widen, USF's portal for searching images.

More Resources

Students at vinyl record swap event

Learn to plan, post, and promote successful events.

Students looking at their phones.

The USFMobile app connects the USF community.