In words, pictures, logos, and layouts, consistency elevates the university's reputation across all channels. Use these resources to stay true to USF's brand.

Brand Guide

What makes USF, USF?

Email Resources

Email style guide and communication standards

Web Resources

Find resources for myUSF and, including news articles, calendar events, myUSF tips, and digital signage information

Event Registration Resources

This covers use of the university event registration system, Cvent. Cvent must be used for capturing registration and payment data for all paid events, or events that contain a donation component.

Graphics Resources

Logo information, USF Brand Standards, and Templates

Editorial Resources

Learn to speak USF.

Social Media Resources

Social media standards, social media submission form, and our various social media outlets

Photography Resources

A guide for photo subjects on what to expect when involved with a photography project.

Widen DAM User Resources

How to use Widen, USF's photo portal. This is our digital asset management (DAM) site where you can search and download images.