No other marketing tool at USF touches as many communication channels as the event calendar, and mastering it is the single best thing you can do to promote your events.
The USF calendar helps you promote events across multiple university channels, including the main USF website, myUSF, USFmobile, and calendar emails. Publishing your event in the calendar also provides a landing page for social media to link to and is the simplest way to direct people to your RSVP/registration forms.
During this time of pandemic, please realize that virtual events are still events. The best way to promote them remains creating a booking in EMS and then using that booking information in the calendar.
To learn how to set up an effective event page and how to get the word out, please review the resources in this site.
Getting the Most Out of Events and the Calendar
[We originally developed this guide in 2017 as part of a collaborative coffee talk presentation, and have updated the content in summer 2020 to address the current landscape of virtual/online events.]
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About the Office of Marketing and Communications (OMC)
OMC is your in-house team for marketing communications strategy and creative executions at the University of San Francisco. Expert staff can help you reach the right people more effectively using email, marketing, media relations, print publications, social media, and web services. OMC also produces USF News and the award-winning USF Magazine.
About Web and Digital Communications (WDC)
Within OMC, the Web and Digital Communications (WDC) team helps create effective, sophisticated solutions to promote your program on myUSF, USF’s marketing website, campus digital signage, and via digital ads.
As part of WDC, the eCommunications, or “eComms,” team offers the tools and expertise to help craft messages that reach the right people and their community through:
- email campaigns
- event registration
We can help you create registration pages for your free or paid events using Cvent, the university event registration system, and help promote those events emails using Emma, the university email system.
Please contact email@example.com with any questions about this guide.