Primary Logo

Designed in 2011 by the San Francisco firm Studio Hinrichs, University of San Francisco’s primary visual identification uses the university’s full name spelled out. This logo should be used as the first identification where appropriate in all external communications, whether print, web, or electronic materials, and merchandiseing items.

Note: Use the logo with tagline with discretion as to context. Do not use the logo with tagline if “Change the World from Here” has an unintended associated meaning, for instance on a student comedy night poster or a bookstore promotion, in which case use the full name logo without tagline, see page 24.

The Full Name Logo 2-Line Horizontal with Tagline is the recommended identification. Use this version whenever possible.

All Full Name Logos are available as 3-color logo—USF Green, USF Yellow, and USF Gray; 2-color logo—USF Green and USF Yellow; 1-color logo—USF Green; line art logo—black and white; negative 2-color; or negative 1-color white.

To request a logo, contact the Office of Marketing Communications,