Typography

University Logo and Primary Typeface
Whitney is the university’s logo font. It was selected for a number of compelling reasons: versatility, legibility and its ability to convey the inherent strength of character. Use the book weight in combination with medium and semibold weights for basic text, headlines or captions. It may be used on its own or in combination with Garamond Premier Pro.

The basic Whitney font package may be purchased from Hoefler & Co. through USF Purchasing Services for $199. Contact purchasing@usfca.edu or call x5898 for more information.

Secondary University Typeface—Sans Serif
If Whitney is not available Univers45Light is the preferred sans serif typeface for print. Use the light weight in combination with bold and heavy weights for basic text, headlines or captions. It may be used on its own or in combination with Garamond Premier Pro.

Primary University Typeface—Serif
Garamond Premier Pro Regular is the primary serif typeface for print. Use for basic text, headlines or captions in combination with Whitney or on its own.

Default Typeface—Print
Arial and Times New Roman are default typefaces that may be used if Whitney, Univers and Garamond Premier Pro fonts are not available.

Default Typeface—Web
Georgia may used as a default web serif face.