Lecture: The History and Economics of Online Display Advertising

Dr. Paul Milgrom, Nobel Laureate in Economics (2020), will trace the history of online display advertising from its beginnings in October 1994 to the present day. He will examine how processes and technologies evolved in response to new challenges and opportunities, and how this history raises fresh questions for auction theory.

The evening will conclude with a conversation and Q&A moderated by USF Professor Ludwig Chincarini.