Branded Event Materials

Brochures, posters, flyers, and other communications materials should be branded with a consistent university brand identity. If the university logo is not integrated into the body of the message it should appear in a band at the top of the sheet or in a band at the bottom of the sheet.

A white band is preferred as a background behind the logo area, but a colored background is allowable as long as the logo is contrasted from the event imagery.

As long as the university is branded in the approved consistent parameters as laid out in the standards manual, it is permissible for an event or promotion to use a recurring image, color scheme, or font to identify the event within the live area of the communication.