What Not to Do with the Logo

The success of the University of San Francisco visual identity depends upon all of us treating it with respect, using it consistently and never jeopardizing its integrity with hurried solutions. Every reproduction of the identity must be clear and crisp, without being compromised or manipulated in any way. The examples at left illustrate unacceptable uses of the visual identity and should be avoided at all costs.

Any application created using the university logo must first be approved by the Office of Marketing Communications, before reproduction. Contact Dale Johnston (x2691, johnstond@usfca.edu) for information.