Primary Identity

Dynamic, contemporary, deeply committed to engaging young people in a mission of positive change, the University of San Francisco stands out in the world of academic institutions.

The University of San Francisco brand tells the story of a university that re ects the diversity, character, and history of San Francisco; pursues a higher standard of excellence, engaging both mind and heart; and bringing to life a Jesuit-inspired dedication to social justice.

Inviting others to see both a crossroads and a cross, the university’s symbol sets University of San Francisco apart as the university that is convening conversations at the intersection of faith and intellect, keeping a classic Jesuit education ideal relevant for the 21st century.