Supporting Color Palette

Based on the university’s differentiating concept “San Francisco Advantage,” USF’s color palette reflects The City’s unique blend of history, culture, and lifestyle. The personality of USF’s color palette conveys the adventurous youthful optimism and independent progressive spirit that has been reflected in the school since its founding in 1855. These colors are intended to be an accent and complement to USF’s primary identity colors. 

Color is essential to the University of San Francisco style. This selected palette provides a foundation for color consistency across diverse types of applications and layouts.

Use these colors when choosing a secondary color scheme to complement the university’s school colors.