Symbol and Wordmark Elements
The symbol, the monogram, and the wordmark may be used separately for certain applications.
Symbol: Within the context of a branded university marketing application, the “diamond cross” symbol may be used as a stand-alone decorative motif. It may never take the place of the university logo as a stand-alone identification of the university. It may appear as a large “watermark” element (very light tint of color) on a page or it may be used as a repeating decorative pattern. Use only the approved symbol and wordmark art.
Monogram: The most basic of the university’s identifications, the monogram is to be used where the imprint area is very small or on applications where the reproduction quality is poor and using the university’s full name is prohibitive. It may also be used on merchandising items such as mugs and caps.
Monogram Symbol: For use where the imprint area is very small or on applications where the reproduction quality is poor and using the university’s full name is prohibitive, such as social media icons, embroidered shirt placards, or small merchandising items.
Wordmark: Whenever possible, the wordmark should be used locked up with the symbol. The wordmark by itself should only be used when, because of poor resolution or small size, the symbol does not reproduce cleanly.
All wordmarks and symbols are available in USF Green or USF Yellow or black and white.