Reproduction — White & Colored Backgrounds

White is preferred background color for positive reproductions of the University of San Francisco identity. However, an off-white color is acceptable.

As a general rule, the background color should never compromise the readability or integrity of the University of San Francisco graphic identity. Nor should the value of the background color visually compete with the graphic identity.

This applies to all logos, the symbol, and the wordmark.

To request a logo, contact Dale Johnston, Office of Marketing Communications, johnstond@usfca.edu. 

The University of San Francisco visual identity may be reversed out of black.

When reproducing the logos, symbol and wordmark in 2-color reverse, the symbol should be in USF Yellow and the typography in white. When yellow is not available, use the line art version (all white).

This applies to all logos, the symbol, and the wordmark.

To request a logo, contact Dale Johnston, Office of Marketing Communications, johnstond@usfca.edu. 

USF Green is a preferred background color. When reproducing the logos, symbol and wordmark in 2-color reverse, the symbol should be in USF Yellow and the typography in white. When yellow is not available, use the line art version (all white).

This applies to all logos, the symbol, and the wordmark.

To request a logo, contact Dale Johnston, Office of Marketing Communications, johnstond@usfca.edu. 

The University of San Francisco visual identity can be reversed out of USF Yellow. Generally use the line art version (all white).
When using the monogram alone, a 2-color version (USF Green and white) has been provided to add bold color in design.

Line art version in positive (all black) can be also used on USF yellow.

This applies to all logos, the symbol, and the wordmark.

To request a logo, contact Dale Johnston, Office of Marketing Communications, johnstond@usfca.edu.