OMC Rates

For every project

  • You will be quoted an estimate for total creative services cost of the project at the outset and then notified if for some reason (e.g., project size was adjusted, additional photography was ordered, etc.) that cost will change.
  • Upon completion of a project, you will receive a creative services invoice from OMC asking for the FOAP we should charge. You may also receive an invoice from any vendor involved (for printing, for example), which OMC will pay on your behalf with your designated FOAP.

Copywriting

$75/hour

  • OMC offers copywriting for any marketing or outreach effort, from postcards and brochures and web pages to digital ads and radio scripts and street-pole banners. Often we write copy in tandem with OMC design (see Design below), but we can also write copy a la carte and pass it back for you to design or to publish on your web pages.
  • On each project, we first listen to your needs, and then we write copy and share it with you for feedback. Sometimes we nail the copy on the first round, but often we revise it. Copy is a collaboration.

Design (Digital and Print)

$75/hour

  • We typically ask marketing partners to allow us four to six weeks to complete a project through the printing phase, beginning from the time we receive the final, approved text. It certainly doesn’t take that long to design and print a postcard, but keep in mind that OMC can have as many as 70 projects in various stages of production. Similarly, annual reports, viewbooks, and more complex pieces will take longer than six weeks to produce. Consider, too, that you will typically want to send out invitations four to six weeks before your event.
  • If your timeline is tighter than our standard project timeline, we may be able to accommodate your request, with the addition of rush charges.
  • Depending on the complexity of the project, print quantities, rounds of proof editing, and the printing process (offset vs. digital), printing time at the vendor can take as little as one week to as much as three.

Multimedia (Photography & Videography)

$400/half-day baseline

  • OMC offers full-service photography and videography both on campus and off-site based on your project needs.
  • Each project is uniquely scoped and estimated based on individual needs and variables.

Digital Signage

$25/digital signage design (if not part of a larger project)

  • Digital signage template is often created as part of a comprehensive communication plan and will continue to be charged as part of that plan at the standard design and copywriting hourly rate.
  • Digital signage that is designed independent of an existing template will continue to be charged as part of that plan at the standard design and copywriting hourly rate.
  • Marketing partner-created templates requiring more than 15 minutes to convert will incur a $25 flat-rate fee based on
    • Flyer converted from vertical to horizontal format
    • Image resizing and text adjustments due to format conversion
    • File conversions from PowerPoint
    • Color corrections required for accessibility

Building Unique Website Functionality

$75/hour

  • We do bill $75/hour for
    • Any custom web development work that requires a new component build and/or first-time Drupal module integration
  • Please note that staff time spent providing USFCA and myUSF website support will remain free of charge

Third-Party Website/Systems Styling

$75/hour

  • We do not bill for
    • Providing a standard USF-branded template that closely matches our USF websites
  • We do bill $75/hour for
    • Custom css styling/design assistance/troubleshooting for any third-party websites or systems where the USF-branded standard HTML template cannot be applied

Custom Email Template Design

$50/hour

  • We do not bill for
    • Support in using/building standard USF-branded emails
  • We do bill $50/hour for
    • Css styling/design assistance for creating custom e-newsletter template

Social Media

$50/hour

  • We do not bill for
    • Social Media Strategy assistance: We will help shape your current strategy based on your goals (strategy sessions)
    • Social Media Training for official USF social channels: Training to become an official channel or development training
    • Social Media Monitoring/Auditing: Ensuring your channels meet the OMC social media guidelines
  • We do bill $50/hour for
    • Content Creation: Copywriting and photo sourcing/image optimization
    • Community Management on main USF channels for department specific campaign. Live event online coverage includes developing crisis response plan and live monitoring
    • Live Content (i.e., Facebook Live, Instagram Stories): Advance Strategy, including scripting, storyboards, and project management
    • Strategy Consulting Session: Includes an in-depth analysis of your current social media structure; help formulating goals; publishing theme and content ideas; how to set up and interpret analytics; and a follow-up meeting to assess progress
  • Please note that paying for services does not mean buying promotion. OMC will determine which campaigns to cross-promote with and which channels to publish to and with what frequency of posts.

Digital Media Buying and Trafficking

1% of total spend with budget greater than $10,000 per year

  • Charge for digital ads (including paid social media, LinkedIn, Google Display Network, AdWords, etc.) only for those with annual budgets of $10,000 or more.
  • There is no charge for optimization and reporting for all digital ad accounts.
  • Please note the rate change does not impact the current university policy that all paid advertising buys need to come through OMC.