OMC Priorities

OMC’s Commitment to the University

OMC serves as the university’s strategic lead in conceiving and delivering all marketing communication solutions required to amplify our story. To ensure this work is conducted effectively and strategically, OMC evaluates and assigns all project requests to internal OMC or external freelance talent based on team bandwidth and how each request aligns with the following university priorities.

  • Distinctiveness: Communicates what is unique and distinctive about USF. This includes critical reputation, awareness, and branding efforts that deliver meaningful and measurable results that enhance the perception and understanding of USF's brand-position in the marketplace.
    • Examples: Brand visibility and awareness initiatives (e.g., advertising campaigns, San Francisco street pole banners)
  • Enrollment: Critical enrollment marketing communication efforts that deliver meaningful and measurable results that enhance revenue-generation, retention, and other areas defined as a priority by the president and cabinet.
    • Examples: Welcome Center enhancements, undergraduate and graduate recruitment and yield communications (e.g., admit pack, enamel pins, Destination USF communications, graduate program brochures, gated content pages)
  • Fundraising: Critical fundraising-specific marketing communication efforts that deliver meaningful and measurable results that enhance revenue-generation, engagement, and other areas defined as a priority by the president, vice president of advancement, and cabinet.
    • Examples: Day of the Dons, Annual Giving campaigns, alumni engagement communications for events and initiatives (e.g., Alumni Mentor Program), Silk Speaker Series marketing, CelebrateUSF marketing, etc.
  • Presidential Communications: Creative and communication efforts that amplify and enhance critical external and internal presidential communications efforts.
    • Examples: University announcements, Town Hall and Convocation planning, crisis communications, etc.

Fee-For-Service

As of June 1, 2026, OMC no longer charges for any services.

What Does This Mean for You?

Your marketing communication needs remain a priority for OMC and the university. If we are unable to accept a specific project, an external freelance recommendation will be provided for your consideration. If freelance talent is approved, the estimated charges for work will be provided for review and approval before any work begins. Any charges for external freelance talent will not be funded by OMC and will be the responsibility of the university partner requesting that work. Your assigned marketing strategist will work closely with you and the external freelance talent to provide the appropriate level of strategy and project management support throughout the duration of the project.

If you have questions, contact your marketing strategist to get started.