Social Norming Campaign
The Dons: Do Something About It program will implement an online and on-campus social norming campaign titled “Do Something About It” where “It” stands for problem drinking. The social norming campaign will attempt to change the campus culture about drinking and promoting active bystanders.
The campaign will convey its messages through pictures and images with such directness and clarity that they CANNOT BE MISUNDERSTOOD. The Single Overriding Communications Object (SOCO) of the campaign is simply that as a USF student and a Don, students must be active bystanders. Thus, students are encouraged to intervene if they witness their friends or strangers binge drinking, playing drinking games, or exhibiting any other problem drinking behaviors, and/or attempting to have sex with a person who cannot give consent without putting themselves in harm's way.