MSMI Assurance of Learning

MSMI Program Goals and Learning Outcomes

Program Goal 1 - Develop marketing research practitioners

Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis

LO 1) Identify & understand the marketing research process
LO 2) Identify and understand how quantitative and qualitative research methods are used
LO 3) Develop marketing research design skills to employ with data collection
LO 4) Demonstrate the ability to analyze data using quantitative and qualitative tools
LO 5) Employ effective collaboration & organizational skills
LO 6) Demonstrate awareness of ethical & public policy practices in marketing research

For more information about SOM Assessment, please email a member of the SOM Assessment Administration team.