MSMI Assurance of Learning

MSMI Program Goals and Learning Outcomes

Program Goal 1 - Develop marketing research practitioners

Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis

  • LO 1) Identify & understand the marketing research process
  • LO 2a) Identify and understand how quantitative research methods are used 
  • LO 2b) Identify and understand how qualitative research methods are used
  • LO 3) Develop marketing research design skills to employ with data collection
  • LO 4a) Demonstrate the ability to analyze data using  quantitative tools
  • LO 4b) Demonstrate the ability to analyze data using  qualitative tool
  • LO 5) Employ effective collaboration & organizational skills
  • LO 6) Demonstrate awareness of ethical practices & public policy in marketing research
  • LO 7) Demonstrates effective communications (written & oral presentation) skills

MSMI Curriculum Map (xlsx) ⬇ (1/20/20)

MSMI Assessment Dashboard