MSMI Assurance of Learning

MSMI Program Goals

Program Goal 1 - Develop marketing research practitioners

Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis

MSMI Learning Competencies

  • 1) Identify & understand the marketing research process
  • 2) Identify and understand how quantitative and qualitative research methods are used
  • 3) Develop marketing research design skills to employ with data collection
  • 4) Demonstrate the ability to analyze data using quantitative and qualitative tools
  • 5) Employ effective collaboration, organization, and presentation skills
  • 6) Demonstrate awareness of ethical & public policy practices in marketing research

MSMI Curriculum Map (xlsx) ⬇ (9/2023)

MSMI Assessment Dashboard