MSMI Assurance of Learning
MSMI Program Goals and Learning Outcomes
Program Goal 1 - Develop marketing research practitioners
Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis
- LO 1) Identify & understand the marketing research process
- LO 2) Identify and understand how quantitative and qualitative research methods are used
- LO 3) Develop marketing research design skills to employ with data collection
- LO 4) Demonstrate the ability to analyze data using quantitative and qualitative tools
- LO 5) Employ effective collaboration & organizational skills
- LO 6) Demonstrate awareness of ethical & public policy practices in marketing research
MSMI Curriculum Map (xlsx) ⬇ (1/20/20)
MSMI Assessment Dashboard