MSMI Assurance of Learning

MSMI Program Goals

Program Goal 1 - Develop marketing research practitioners

Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis

1) Demonstrate knowledge of the marketing research process and evaluate ethical considerations in research practices

2) Apply quantitative and qualitative research methods to analyze and interpret marketing data effectively

3) Design comprehensive marketing research studies, incorporating appropriate data collection and analysis techniques

4) Exhibit effective teamwork and collaborative skills to achieve shared goals in marketing research project

For more information about SOM Assessment, please email a member of the SOM Assessment Administration team.