Thank You Page Best Practices

Thank-You Pages Can Fill in the Gaps

  • The Thank-You page comes up once a user has completed the Slate embedded RFI form on the landing page
    • This is used in the platforms to track a “conversion”
  • This page provides an opportunity to allow the user to go deeper into program information
    • Include additional copy about the program
    • Links to key content – program page, application, upcoming events, speak with an advisor, social media feeds, etc.
    • Use images and/or videos to make page appealing

View Thank You Page Content Template 

Before and After

Thank You page before revamp

  • Does not provide any additional information/selling points for the program
  • No instructions for redeeming incentive highlighted on landing page

Thank You page after revamp

  • Features links to connect and learn more about the program
  • Includes instructions for app fee waiver
  • Provides link to learn how to apply and opportunity to start an application