Logo and Guidelines

All branding and logos are generated within the office of marketing communications and are bound by the university's brand standards. Please refer to this document before using any of the logos found below

Need a logo? Please contact your marketing partner with any questions or to request a new logo.

USF PRIMARY LOGO—2-Line Horizontal

Full Name Logo 2-Line is the recommended identification. Use this version whenever possible.

• Full name 2-line logo PRINT
• Full name 2-line logo no tagline WEB
• Full name 2-line logo with tagline PRINT
• Full name 2-line logo with tagline WEB

Alternate 1-line Horizontal Logo

Full Name Logo 1-line can be used where space parameters dictates as an extreme horizontal format.

• Full name 1-line logo no tagline PRINT
• Full name 1-line logo no tagline WEB
• Full name 1-line logo with tagline PRINT
• Full name 1-line logo with tagline WEB

Alternate Centered Logo

Full name Logo Centered 2-lines is advisable for vertical or square formats.

Full name centered logo no tagline PRINT
Full name centered logo no tagline WEB
Full name centered logo with tagline PRINT
Full name centered logo with tagline WEB