Logo and Guidelines

All branding and logos are generated within the office of marketing communications and are bound by the university's brand standards. Please refer to this document before using any of the logos found below

Need a logo? Please contact your marketing partner with any questions or to request a new logo.

USF PRIMARY LOGO—2-Line Horizontal

Full Name Logo 2-Line is the recommended identification. Use this version whenever possible.

University of San Francisco Horizontal 2-line Logo with no tagline

University of San Francisco Horizontal 2-line Logo with Change the World From Here tagline

Alternate 1-line Horizontal Logo

Full Name Logo 1-line can be used where space parameters dictates as an extreme horizontal format.

University of San Francisco Horizontal 1-line Logo

Alternate Centered Logo

Full name Logo Centered 2-lines is advisable for vertical or square formats.

Full name centered logo no tagline PRINT
Full name centered logo no tagline WEB
Full name centered logo with tagline PRINT
Full name centered logo with tagline WEB

University of San Francisco Centered Logo

Standard Logo for Email Signature

To maintain consistency of the university’s identity, we have developed a standard logo with tagline for use in email signatures. The full name logo with tagline will be the only logo used. No other logo or graphic mark will appear on university emails.

There are three various sizes based on width. Use the size that best fits your needs:
120 pixels
150 pixels
180 pixels