What is the marketing website (www.usfca.edu)?
- marketing-focused website primarily for prospective students, alumni, and donors
- many content contributors, however a limited number of editors for web page updates—each key recruitment and marketing area has a designated web manager who can publish content and is trained by Web & Digital Communications (see list below)
- frequently changing content such as events requires many web authors and anyone can be trained by the CIT to make event updates
- content type such as news is also open to many web authors with training provided by Web & Digital Communications
What is myUSF (myusf.usfca.edu)?
- website focused on providing essential information and resources for current students, faculty, and staff
- there are numerous editors and publishers for myUSF since this content is always changing and information must be frequently updated
- training is provided through the CIT
Who is my local marketing website Web Manager?
|Arts & Sciences||Michael Routhier|
|Nursing & Health Professions||Web Services|
|Strategic Enrollment Managment||Amber Armstrong|
|All other areas||Web Services|
What are the goals for the marketing website?
- Build a first-rate, interactive, and visually compelling marketing website that engages prospective students, alumni, and donors and communicates the university’s mission and brand
- Build an internal website (myUSF) that is more transactional and has resources for current students, faculty, and staff
- Apply a responsive web design so that the website presents well in all mobile devices
- Provide more flexible web page layouts and templates
- Modernize the site to reflect current web best practices
- Improve quality and workflow of site editing processes
- Current update process is not working: 1000+ editors with high turn-over, dependency on student workers, and not being able to ensure quality of content, messaging, and graphics
Who provides oversight?
The Web Strategy Committee provides oversight of the websites and members include:
- Ellen Ryder, Vice President for Marketing Communications (Chair)
- Opinder Bawa, Vice President for Information Technology and Chief Information Officer
- Michael Beseda, Vice Provost for Strategic and Enrollment Management
- Elizabeth Davis, Dean of the School of Management
- Porter Shreve, Director of Administration, MA in Professional Communication Program
- Marlene Tom, Sr. Director Web Communications
What is our current web content management system (CMS)?
The marketing site is maintained using Drupal which is a popular open source web CMS and is used in a number of institutions. The learning curve and training time is steep and long which is another reason why there are a limited number of editors for the marketing website. myUSF uses Open Atrium which is a pre-built and packaged system that is layered on top of Drupal but provides functionality and WYWIG features that allows for editors to easily update content and apply styles to web pages.