There are two distinct USF websites, usfca.edu and myusf.usfca.edu. Both are public-facing websites, but each serves different audiences.
What is the marketing website (www.usfca.edu)?
- a marketing-focused, public website primarily for prospective students, alumni, and donors
- many content contributors, however, Web & Digital Communications will edit and publish most content changes
- frequently changing content such as events requires many web authors and anyone can be trained to make event updates
- content such as news is also open to many web authors with training provided by Web & Digital Communications
What is myUSF (myusf.usfca.edu)?
- a public website focused on providing essential information and resources for current students, faculty, and staff
- most information is open to the public and does not require a login
- a personalized dashboard provides audiences with news and events specific to their role and single sign-on access to their top-used applications
- unlimited number of web editors and publishers for myUSF since this content is always changing and information must be frequently updated
- training for editors and publishers is provided through the ETS
What are the goals for the current marketing website?
- build a first-rate, interactive, and visually compelling marketing website that engages prospective students, alumni, and donors and communicates the university’s mission and brand
- apply a responsive web design so that the website presents well in all mobile devices
- provide flexible web page layouts and templates
- modernize the site to reflect current web best practices
- improve the quality and workflow of site editing processes
The Web Strategy Committee provides oversight of the websites and members include:
- Ellen Ryder, Vice President for Marketing Communications (Chair)
- Opinder Bawa, Vice President for Information Technology and Chief Information Officer
- Michael Beseda, Vice Provost for Strategic and Enrollment Management
- Christina Tzagarakis-Foster, Associate Dean for Sciences, College of Arts & Sciences
- Marlene Tom, Assistant Vice President for Web & Digital Communications Strategy
The committee typically meets once per quarter but will meet more frequently during the web redesign project.
The workgroup consists of members from key stakeholder areas around the university. The role of the web redesign workgroup is to inform the design firm of your area's desired features, functionality, and designs in the next version of the website. Members are responsible for communicating the project within their division, soliciting feedback from their stakeholders, and providing regular updates on the status of the project. The redesign project is expected to take approximately one year.
Estimated time commitment: during the first few months, spend an estimated 1-2 hours a week attending meetings, conducting research and communicating with colleagues in your division to provide thoughtful input into the web redesign process. After the designs are approved, attend monthly meetings to keep abreast of the progress with the launch and implementation.
What is our current web content management system (CMS)?
The websites are maintained using Drupal which is a popular open-source web CMS and is used in a number of institutions.