There are two distinct USF websites, usfca.edu and myusf.usfca.edu. Both are public-facing websites, but each serves different audiences.
What is the marketing website (www.usfca.edu)?
- a marketing-focused, public website primarily for prospective students, alumni, and donors
- many content contributors, however, Web & Digital Communications will edit and publish most content changes
- frequently changing content such as events requires many web authors and anyone can be trained to make event updates
- content such as news is also open to many web authors with training provided by Web & Digital Communications
What is myUSF (myusf.usfca.edu)?
- a public website focused on providing essential information and resources for current students, faculty, and staff
- most information is open to the public and does not require a login
- a personalized dashboard provides audiences with news and events specific to their role and single sign-on access to their top-used applications
- unlimited number of web editors and publishers for myUSF since this content is always changing and information must be frequently updated
- training for editors and publishers is provided through the ETS
What is the redesign project objective for the usfca.edu website?
The project objective is to create a first-rate, intuitive, modern, and visually compelling website that engages prospective students, alumni, donors, employees, employers and visitors, and that communicates the university’s mission and brand. The website must communicate USF’s unique features within the higher education landscape. It should be structured to continually offer fresh content, giving audiences something new with every visit, inviting them to explore the site, and ultimately driving them to take action.
The Web Strategy Committee provides oversight of the websites and members include:
- Ellen Ryder, Vice President for Marketing Communications (Chair)
- Opinder Bawa, Vice President for Information Technology and Chief Information Officer
- April Crabtree, Interim Vice Provost for Strategic and Enrollment Management
- Chris Brooks, Associate Dean for Sciences and Engineering, College of Arts & Sciences
- JP Allen, Professor, School of Management
- Marlene Tom, Assistant Vice President for Web & Digital Communications Strategy
The committee typically meets once per quarter but will meet more frequently during the web redesign project.
Key stakeholders across campus who are involved in communicating about USF primarily to external audiences through the website. The role of the web redesign workgroup is to inform the design firm of your area's desired features, functionality, and designs in the next version of the website. Members are responsible for communicating the project within their division, soliciting feedback from their stakeholders, and providing regular updates on the status of the project. The redesign project is expected to take approximately one year.
|Additional Campus Locations||Maureen Lu|
|College of Arts & Sciences||Mark Landerghini|
|Institutes & Centers||Leslie Lombre|
|Information Technology Services||Kim Pham|
|Marketing Communications||Kris Knight|
|Marketing Communications||Marlene Tom|
|Marketing Communications||Tom Henke|
|School of Education||Amy Fogliani|
|School of Law||Shelli Fyfe|
|School of Management||Hannah Artis|
|School of Nursing & Health Professions||Carolina Echeverria|
|Strategic Enrollment Management||Amber Armstrong|
|Strategic Enrollment Management||Michael Hughes|
|Strategic Enrollment Management||Katherine Edwards|
|Strategic Enrollment Management||Rahul Sampat|
|Student||Maria Nieves Autrey Noriega|
|Student Life||Kristen Dittus|
|Student Life||Marci Nunez|
|Student Life||Jon Tao|
What is our current web content management system (CMS)?
The websites are maintained using Drupal which is a popular open-source web CMS and is used in a number of institutions.
What is the timeline for the usfca.edu web redesign project?
The RFP process and vendor selection is taking place this spring with the hope to start the web redesign project in April 2021. The timeline and launch will depend on the selected vendor's project plan. Based on past experience, a typical full website redesign has taken a year.
How can we stay updated on the web redesign project?