Email Signature Standards
Email signature standards
- A standard, consistent, and clean email signature will present a more professional appearance for our brand.
- The signature is designed to maximize contact information while also promoting external websites to those who receive our messages.
- Email signatures should reflect a professional and consistent appearance for conducting university business through email.
- The following are guidelines for setting up an email signature.
Less is more
- Your signature should not be longer than 10 lines.
- Go wider rather than longer, and use pipes (|) to separate components.
- Use two spaces in between content and any pipes.
Images & logos are a no-no
- Do not use images or logos within the email signature.
- Images can come across as attachments and appear chaotic.
- Many email clients and mobile devices block the appearance of images.
- Images can also increase the size of an email inbox exponentially.
- For those with inbox size limits, this can be problematic.
- Use a simple 12pt standard font (preferred) or your email client’s default font.
- Non-standard typefaces and HTML may not translate well across email clients.
- Use plain text—in lieu of rich text—to ensure the signature is compatible with all email clients and devices.
- Do not use colors, special fonts, bold, italics, and graphics such as clipart, gifs, or emoticons.
- Refraining from the use of quotes or epigraphs is best practice for professional communications.
- It is important to avoid the potential confusion of external audiences assuming a particular statement represents the university’s official slogan, ideology, or brand promise.
Office of Marketing Communications
University of San Francisco 2130 Fulton St | San Francisco, CA 94117
415.422.2558 | 415.422.1234 mobile
email@example.com | usfca.edu
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