MSMI Assurance of Learning

MSMI Program Goals

Program Goal 1 - Develop marketing research practitioners

Program Goal 2 - Enhance student academic and applied research in the areas of marketing, research, and analysis

1) Identify & understand the marketing research process
2) Identify and understand how quantitative and qualitative research methods are used
3) Develop marketing research design skills to employ with data collection
4) Demonstrate the ability to analyze data using quantitative and qualitative tools
5) Employ effective collaboration, organization, and presentation skills
6) Demonstrate awareness of ethical & public policy practices in marketing research

For more information about SOM Assessment, please email a member of the SOM Assessment Administration team.