Sample Undergraduate Program Website
On your program’s homepage, pitch your program to your reader. Don’t speak about yourself. Instead, speak to your reader about what you offer to your reader. Invite your reader. Use verbs such as “Create” and “Develop.” Speak in second person (“you”). In your first paragraph, with large type, hook your reader. In your second paragraph, talk briefly about jobs / outcomes / what your program enables your reader to do.
Program Home Page - Required Elements
- Intro Paragraph: One to two paragraphs introducing the program. The first paragraph will use the "Intro" type style which has a larger font, which helps make the page more scannable.
- Highlight: A quote (shown), video, link to an article, etc.
- Program Uniqueness: Content that can help make the case for what is unique about the program, or illuminate the experience of being in the program. This content may include elements such as: a video introducing the program; short callouts on unique aspects of the program which link to other pages; experiential content such as quotes from students or links to a student profile.
- Calls to action boxes: Contains links to most important actions we want prospects to take: “Apply Now, Request Info, Info Sessions, Financial Aid”. The links used in these boxes were chosen by SEM and are uniform across all undergraduate majors providing consistency of interaction for prospects who look at multiple majors.
- Contact Box
- Social Media
Program Home Page - Optional Content
- Student profile: Callout which highlights a news story or video focusing on the student's experience in the program or how the program prepared them for life after college.
- Stories: We can feature news stories if there is enough news content regularly published to keep the feed looking current.
Menu – Additional content
Other possible pages could include program overview, major and minor, research, internships, etc.