Working Group 4
- Ellen Ryder, Vice President, Office of Marketing Communications
- Christine Yeh, Professor, School of Education
- Jonathan Allen, Professor, Social Media Manager, Office of Marketing Communications
- Derick Brown, Senior Director, Leo T. McCarthy Center
- Daniel Erwin, Director, Marketing Strategy, Office of Marketing Communications
- Elliott Gentile, Assistant Director, Digital Fundraising and Annual Giving, Development
- Brandon Graves, Associate Athletic Director of Development and Leadership Annual Giving
- Alice Kaswan, Professor, School of Law
- Maleeha Khan, Associate Director, Data Management and Operations, School of Management
- Mary McInerney, Editor, USF News and USF Magazine, Office of Marketing Communications
- Mohammed Nadeem, Assistant Professor, School of Management
- Ed Shirhall, USF alumnus
- Indre Viskontas, Associate Professor, Psychology, College of Arts and Sciences
- Seth Wachtel, Professor, Program Director, Art + Architecture, College of Arts and Sciences
- Chadwick Woodard, Associate Director, Development Communications, Development
The Working Group on Extending our Visibility, Prominence and Accessibility is a widely-representative group tasked with implementation of initiatives that will enhance the visibility, prominence and accessibility of USF through strategic partnerships, public programming, and community outreach and extend the reach of our faculty's creative works and scholarship by highlighting USF's public intellectualism.
These initiatives will be studied in the context of existing university communications channels, activities and resources. Priority audiences for each initiative will be determined, and will likewise be studied and measured to track success and impact. Depending on the initiative, audiences could include prospective students and their influencers (parents, counselors, discipline experts), academic peers, the media, thought leaders in multiple sectors (business, government, public health, local communities, etc.).
The group will engage the USF community -- including various centers and academic and administrative units with expertise and relevant current projects -- to facilitate dialogue on this goal, coordinate with units to advance, develop and refine proposals, making them more concrete and actionable where needed, provide updates to the community, work collaboratively across the other working groups as needed, and generate recommendations for how best to implement the actions and objectives outlined in this goal. Specifically, the working group is asked to develop recommendations that achieve the following:
- Develop concrete and actionable next steps for extending our visibility, prominence and accessibility
- Prioritize the objectives and action items to achieve goal #4
- Establish ways of assessing progress and success (KPIs or other quantitative or qualitative metrics)
The working group will provide periodic feedback on its progress to the Strategic Planning Advisory Council and submit its final report and recommendations to the Council to be integrated into the broader strategic plan implementation process.
EXTEND OUR VISIBILITY, PROMINENCE, AND ACCESSIBILITY through strategic partnerships, public programming, and community outreach that extend our reach as people for and with others.
|1. Increase USF’s visibility in the San Francisco Bay Area and beyond through a comprehensive awareness campaign, strategic investments in facilities and technologies, and community outreach.||
|2. Become a leading destination for career acceleration, lifelong learning, and both virtual and on-campus programming related to social justice, sustainability, health equity, and innovation.||
|3. Partner with educational and community organizations serving K-12 students to extend college access and civic-engagement opportunities for local youth and USF students.||
|4. Create incubator spaces where USF students, librarians, staff, and faculty, as well as industry and community partners, can unleash creative and collaborative ideas and generate daring solutions.||
|5. Leverage reciprocal local, national, and global partnerships to boost visibility, advance the common good, extend access to USF’s programs, and enhance civic engagement and professional development for students, alumni, and community members.||